Must-Ask Questions When Choosing a Shopify Agency

Choose the wrong Shopify agency, and you will be left with a buggy site, missed deadlines, and blown budgets. Pick the right one, and your store transforms into a fast, elegant, and profitable sales engine.

Finding the ideal Shopify agency doesn’t have to be a gamble. With the right questions, you can spot the experts from the imposters. In this blog, you will discover a few important questions to ask before hiring Shopify developers and designers. This way, you can be assured that your store is built to generate revenue while you focus on growing your brand.

Hiring a Shopify agency in London is like choosing a business partner: you want someone dependable, skilled, and aligned with your vision. This guide will help you evaluate candidates and hire a pro who will turn your Shopify store into a true powerhouse.

Do You Have Case Studies or Examples of Past Work?

A trustworthy agency will be proud to showcase its previous successes. Ask for detailed case studies or examples—ideally from projects similar to yours in size or industry. Pay attention to the quality of the design, how smoothly the sites function, and how well they balance aesthetics with user experience. Reviewing their portfolio will give you an idea of their skill level and whether they are equipped to meet your goals.

Can You Optimise My Shopify Store for SEO?

Can you optimise my Shopify store for SEO? It’s a crucial question. Good SEO guarantees your store is easy to find and delivers a smooth user experience. A developer who knows how to optimise load times, structure data, and use meta tags correctly can improve your search engine rankings and bring in more traffic. On the other hand, a poor SEO setup can bury your site deep in search results, limiting visibility and growth.

When you ask, “How do you approach SEO optimisation for Shopify stores?” listen for specific, actionable answers. They should mention strategies like improving Core Web Vitals, adding schema to product pages, and using tools like Google Search Console. If their response is vague or general, it’s a sign they may not have the expertise you need.

To go a step further, request an SEO audit sample. A reputed Shopify agency in the UK will be able to highlight real issues, such as missing alt text, broken links, or slow-loading pages, and explain how they would fix them.

How Do You Approach the Design and Development Process?

This question helps you understand how the agency works and whether its approach aligns with your expectations. Ask them to explain each stage of their process—from discovery and wireframing to design, development, testing, and final launch. Pay attention to how they handle feedback and revisions along the way. A well-defined process means fewer surprises and a smoother experience from start to finish. It’s also important to ask how they manage changes to the scope. Will they be flexible if your needs evolve, and how will adjustments affect the timeline or cost? Clear communication at this stage can help to avoid future misunderstandings.

Do You Have Experience Working With Shopify APIs?

This is an important question because APIs are what connect your store to external tools, like CRMs, payment gateways, shipping platforms, or inventory systems. A developer who understands Shopify’s REST or GraphQL APIs can build smooth integrations that automate tasks, reduce errors, and improve both your workflow and your customers’ experience.

Ask which APIs they have worked with and how they used them to enhance store functionality. Give them a specific example and see how they’d approach it. A knowledgeable developer should be able to explain the process clearly, from authentication to data flow, and describe the benefits, such as faster checkouts or personalised email triggers.

You can also ask about past API projects they have completed. The right Shopify agency in London will be able to share examples of how their work improved store performance or streamlined operations. If their answers are vague or simplistic, they might not have the level of expertise you’re looking for.

Set Your Shopify Store Up for Success—Start with the Right Questions

Choosing the right Shopify agency in UK starts with asking the right questions. Digging into their experience, design approach, and post-launch support helps you make a confident, knowledgeable decision. A thoughtful selection process increases your chances of working with a team that understands your goals and can deliver a store that performs well and looks great. Take time, trust the process, and you’ll be closer to building a Shopify store that stands out and drives real results.